Amazon's Customer Base In India From Tier 2 To 3 Citie

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Amazon India said it had seen a twofold increase in its customer base from lower-tier cities during its holiday season.

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E-commerce major Amazon India said the majority of its customers were from smaller towns during its Great Indian Festival sale.

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75% of customers came from second and third-tier cities.

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The spokesperson said we saw twice as many customers from Tier 2 and 3 cities compared to last year.

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The company's festive season sale began on September 23 and will end before Diwali next month.

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The company gave Prime members 24 hours early access to their products.

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Amazon claims to have sold more than 10,000 unique products

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From small businesses and startups on its platform within the first 36 hours of their holiday sale.

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The company said that its Prime membership sign-ups grew by 1.9 times last year.

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68% of the total new sign-ups came from tier 2 and 3 cities.

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Members of Amazon's Prime service pay a fee for special services, but both paid and unpaid members contribute.

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